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Privacy Policy

Becker Supply Co. is a brand operated by Heeler LLC ("Heeler LLC," "Becker Supply Co.," "we," "us," or "our"), doing business as Becker Supply Co., which operates the website beckersupplyco.com (the "Site"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you visit our Site, make a purchase, or sign up for our email or SMS communications.

By using our Site or providing your information to us, you agree to the terms of this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information you provide directly:

  • Name, email address, phone number, mailing address, and billing address
  • Order and payment information
  • Communication preferences
  • Any information you submit through forms, sign-up boxes, or customer service inquiries

Information collected automatically:

  • IP address, browser type, and device information
  • Pages viewed, time spent on the Site, and referring URLs
  • Cookies and similar tracking technologies (see Section 5)

Information from third parties:

  • Payment and fulfillment information from our service providers, including Shopify and Apliiq

2. How We Use Your Information

We use the information we collect to:

  • Process and fulfill orders
  • Communicate with you about your orders, account, or customer service requests
  • Send marketing communications by email and SMS, where you have opted in
  • Improve our Site, products, and customer experience
  • Detect and prevent fraud
  • Comply with legal obligations

3. SMS Marketing

If you opt in to receive SMS (text message) marketing communications from Becker Supply Co., the following terms apply:

  • Consent: By providing your phone number and opting in through our sign-up form, checkout, or other point of collection, you consent to receive recurring automated promotional and marketing text messages (e.g. cart reminders, promotions, order updates) from Becker Supply Co. Consent is not a condition of any purchase.
  • Message frequency: Message frequency varies. You may receive multiple messages per week.
  • Message and data rates: Message and data rates may apply, depending on your carrier and plan.
  • Opt-out: You can opt out at any time by replying STOP to any message. After you unsubscribe, we will send a final message confirming your opt-out, and you will no longer receive SMS messages from us unless you re-subscribe.
  • Help: Reply HELP to any message for assistance, or contact us at the email address in Section 9 below.
  • Carriers: Carriers are not liable for delayed or undelivered messages. Supported carriers may include but are not limited to AT&T, T-Mobile, Verizon, and other major U.S. wireless carriers.
  • Privacy: Your phone number and SMS opt-in status will not be shared with third parties for their own marketing purposes.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers who help us operate our business, including Shopify (e-commerce platform), Apliiq (print-on-demand fulfillment), payment processors, and email/SMS marketing platforms
  • Legal authorities, if required to comply with the law, protect our rights, or respond to legal process
  • Business transfers, in the event of a merger, acquisition, or sale of assets

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our Site, remember your preferences, and understand how visitors use our Site. You can control cookies through your browser settings, though disabling cookies may affect your experience on the Site.

6. Data Retention

We retain your information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

7. Your Rights and Choices

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion of your personal information
  • Opt out of marketing communications at any time (unsubscribe link in emails, reply STOP to SMS)
  • Object to or restrict certain processing of your information

To exercise these rights, contact us using the information in Section 9.

8. Children's Privacy

Our Site and communications are not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13.

9. Contact Us

If you have questions about this Privacy Policy or how we handle your information, contact us at:

Heeler LLC, d/b/a Becker Supply Co. Email: beckersupply@gmail.com Website: beckersupplyco.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised effective date.